Names abound in the beauty world for ‘best foundation’. From luxury to drug store, the ranks are over populated and rife with towering claims and splashy campaigns to lure us in. Then there are the ‘whisperers’, products that perform as well as or better than the popular ones but somehow, don’t receive the recognition as loudly and as widely. Enter Delilah Cosmetics, a boutique brand that was started by three Spartans who clocked several years in the beauty industry in the areas of photography, beauty buying and makeup artistry. They are Juliet White, Hannah Nicholson and Rupert Kingston. Together, they deliberately set out to create a brand that does not utilise conventional promotion. Instead, the intention is that it is carried only at carefully selected retailers, including award winning spas and salons.
I came across this foundation via the Harvey Nichols website. There is an editorial where esteemed makeup artists and beauty journalists review products that are then narrowed down to the best five. In the foundation category, Delilah was one of the five and after reading the editorial, along with additional reading online, I was sufficiently convinced and placed an order because I was on the hunt for something new.
In creating the brand, the founders wanted to honour their British heritage and so named the brand after the Delilah rose, whilst the packaging colours take its cues from Britannia metal that is the colour of pewter, along with crown gold. Crown gold is a rose gold colour that emerged via direction of Henry VIII. The Delilah Time Frame Future Resist Foundation is housed in a nifty tube with a neat spout at the top, thereby reducing waste and making it easy to use and travel-friendly. When I first squirted this on the side of my wrist and massaged it into my skin, I was intrigued by the texture and the ease with which it sunk in. Absent was the chalky or thick feeling of so many foundations. This is a new species of foundation, soft, smooth, seeping into the skin as easily as water into sand. This foundation was made to caress your skin, to make your skin look even, bright, softly corrected and enhanced.
Formulated with antioxidants, peptides, titanium dioxide as a sunscreen (SPF 20) along with Vitamin E, this foundation also has microspheres which work to soften lines. Delilah Timeframe Future Resist Foundation is also paraben free and the antioxidants protect against environmental damage. Added to this, animal testing does not take place at any point in production.
Wear time for Delilah Time Frame Future Resist Foundation on me, clocks in at more than seven hours. I’ve worn it with various types of primer and I personally prefer it with a creamier one. I have dry skin and lately, I’ve gone overboard with acid heavy serums and peels so this foundation did a stellar job of covering up the effects of that.
There is a luminosity this foundation imparts to the skin that is highly sought after and yet so elusive. Numerous foundations claim to offer dewiness and glow but this one, without explicitly stating it, does precisely that. No matter your skin type, this is a stunning option and would be especially good for those who are starting to see the effects of hormonal changes in the skin. Delilah Time Frame Future Resist Foundation is indeed buildable, and does not mask the skin at all. It is so well formulated that you may even wear this without primer or anything else for that matter. I apply with my fingers and then use a dry beauty sponge just to push it in further. Then I spritz a beauty sponge very lightly and use it to lock in the area around the sides of my nose, the twilight zone of my face where I’m prone to redness.
Without the Delilah Time Frame Future Resist Foundation, the appearance of my skin due to overuse of acidic products is a dire one.
The photograph above was taken in sunlight. I have a few other foundations in my cabinet that are nothing to sneeze at but Delilah has managed to edge them out without trying very hard. I’m excited to continue using this foundation and my excited hands are also looking to nab other items in the collection, such as the primer (sold out), illuminating powder and lipsticks. In the US, you’ll have to go online to get your hands on this foundation. There are eight shades from which to choose and although it doesn’t sound like much, the shade variations may still work in your favour. The lightest is Lace and the darkest is Truffle, a rich deep chocolate. The shade I have is in Chestnut and I’ve placed an order for Nutmeg because I’m so pleased with the product.
**I never received Nutmeg as it was out of stock.