How could I neglect to post a review about Chanel’s Rouge Allure Velvet Extreme Lipstick? The realisation hit whilst having a rummage through all the bits lying around the room, so let’s jump right in for a targeted review to help you decide whether or not you need it. Chanel introduced Rouge Allure Velvet Extreme Lipstick as part of their Le Mat de Chanel collection for Fall 2018.
Chanel’s Velvet Extreme Lipsticks come in six shades and I chose Éternel, a dusty rose, brown based pink. While that description sounds like many other lipsticks, this one sets itself apart mainly with its texture and wear-time. In contrast to typical matte lipsticks and the dragging that can happen when applying it, this lipstick glides on with absolute ease, making it feel more like a cream formula.
Formulated with rice powder and magnesia, along with a complex comprising of ‘matcha green tea butter, sweet almond oil, sappan wood and Vitamin E‘*, these ingredients work together to deliver a new generation matte lipstick experience. To quickly touch on the ingredient magnesia, it’s widely used in cosmetic formulations and plays a crucial role in helping foundation and concealer to mask imperfections, as an example. So it makes sense to include it in this lipstick.
On the lips, Éternel is comfortable, creamy and wears beautifully. Added to that, it never turns into a chalky mess even after several swipes, an attribute coming from the ‘pure, ultra-thin and highly concentrated pigments that deliver intense colour’*. With lipstick, I feel that you need a few minutes after application to really see what the colour does and in this instance, that principle applies. Thereafter, the colour comes through nicely and delivers opaque coverage that’s long-wearing. In keeping with the matte theme, Chanel also packaged these lipsticks in matte black cases that are a surprising, yet delightful change from their traditional lipstick cases.
*Ingredients list and quotes sourced from chanel.com/en_GB